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You may know about many proven sales techniques used by successful salesman. But have you heard of conversational hypnosis? Do you know how this interesting sales technique can be used to increase sales?

Conversational hypnosis, also known as covert hypnosis, is a communication style used by many people for various reasons in everyday life and in the work place. In some instances, it is used by people who don’t even realize they’re using it. And in other instances, it’s used as a highly effective sales tool for sales executives, who purposely use it to motivate their clients to be agreeable and cooperative.

Conversational hypnosis actually begins with the technique of starting a conversation that will cause the client to connect to you. This will be the starting point of building a relationship with the client. Once this is done, you can start adding in some meaningful words or body language that can help direct the client’s actions.

Conversational hypnosis doesn’t rely on words alone. Body language and movement play a part in the conversation as well. Perhaps the person you’re speaking with has not noticed the beautiful vase of flowers on the table next to you. But if you glance over at the flowers, most likely the other person will notice, and will also look at the flowers. Without saying a word, you have caused them to notice the flowers. This use of subtle body language is very effective in influencing people to take a specific action, without ever actually asking them to do so.

Sometimes a more verbal and direct conversational hypnosis approach is used to influence the actions of other people. In this case, the sales executive may mention that he does not want the client to say or do something. In order for the client’s mind to process the phrase, it needs a point of reference. The person will begin to think about what they have been asked not to think about. This has probably happened to you. You may have used this technique on people you know. This is sometimes referred to as reverse psychology, and plays a big role in conversational hypnosis.

Another popular sales approach is for the salesperson to plant a direct thought in the mind of the customer. The salesman will use direct language such as, “Think about how nice your floor will look after you’ve waxed it with this floor wax.” The words of the salesman will cause the customer to think positively about the product and the customer’s opinion of the product will change as he thinks only about how shiny the floor will be if he buys and uses this wax.

At some point, everyone has been susceptible to conversational hypnosis. We often make purchases because of a subliminal message we’ve received in TV ads, or on the internet. Telemarketers are good at using conversational hypnosis to persuade us to purchase things over the phone that we would not normally purchase. Even children use conversational hypnosis to convince parents to buy them new toys.

If you’re serious about boosting sales figures, you should strongly consider learning and applying conversational hypnosis methods. The simple method of causing the customer to connect with you and see your perspective, rather than their preconceived notions, is very effective and, when mastered to the point of not being detected by customers, can significantly increase sales for you and your company.

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