Archive for August, 2008

August 31, 2008: 3:17 pm: SkysuccessAffiliate Marketing
by Skysuccess

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August 30, 2008: 8:24 am: Harold BarrackIM articles
by Harold Barrack

Whenever many people consider the World Wide Web, they think of information. And a lot of the internet-based business concerns are earnestly using or at least debating whether they should provide relevant information on their sites beyond just the basics of their products or services.

A lot of of these online business sites are using private label articles for the content of their website. The use of them helps keep their costs low. Plus an assortment of private label rights articles means webmasters have a lot of opportunities to use them for many niche sites.

Yet, while using private label articles there is ever the gamble of being one of the many who are utilizing the same article. If that is the situation, your sites content may be lost in the maze of others out there, and on that point would be barely any added value to your website. But if you were to utilize the same private label content wisely you could make a significant difference to the hits you get on your website. Following are a couple of hints on how to revise private label articles.

Synonym Substitution: Replace common words with other words that have the same meaning. For example, in some cases the “article” can be replaced with “content”, “report” or “e-book”, depending on how “article” is used in the sentence. This process and be done quickly, by using the features of your current text or word processor. Some programs have drop down suggestions for replacement words, while with other programs you may have to use the find and replace options.

Extra Content: It is quite easy to add more words to a document to make it dissimilar to another version. This also allows the internet webmaster to add additional keywords which could help with overall ranking. Introduction, Middle and Conclusion sections are also methods to make your material totally different from other versions.

Rearrange & Revise Paragraphs: The best way to do this is to get a different persons view of the material. If you are a member of an online forum, try swapping work where you rewrite your friend’s paragraphs and he rewrites yours. If this option is not available, try looking around your neighborhood to see if you can get someone to give you their input in exchange for a service which provide for them.

Rewrite: A complete rewrite is the best because most everything gets changed. Study the material and the structure of the document. Using the same or similar headings and sub headings, write out your understanding of the material, and if necessary, perform a net search for more related information. This should provide lots of source material to work with.

Be positive, writers block does not exist. Use these tips to modify your material and post your new versions on your site.

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August 29, 2008: 2:22 am: Ray EdwardsIM articles
by Ray Edwards

This article will discuss the importance of the structures and patterns that already exist in copywriting. There is no need to reinvent the wheel; these formulas exist because they work. We will specifically examine how to write a sales letter because of its greatest impact, especially if making doing SEO copywriting.

One train of thought says that your website should be one big sales letter, which could be advantageous for you. You can write for off-line businesses and Internet customers using the sales letter format.

A sales letter contains three components that dictate the success of the letter: The headline, offer, and the postscript. As the first component, the headline needs to grab people’s attention. If you fail to do this you are wasting your time. Then, the offer must be explicit in order to tell the customer what you’re offering. It must entice the customer to buy your product after reading the letter. The final component, the postscript, is the second most read portion of a sales letter just after the headline. This section should contain a special incentive to motivate your customers to take advantage of your offer. You should take each component in order as you write. But do not write it all at once; instead take it section by section. I.e. Write the headline first, the offer second and the postscript last. This will help produce a great sales letter.

If your copywriting experience is limited, then you should read the books from the foremost experts. Dan Kennedy is an example. He is a great resource and has written some fabulous books.

Hopefully this article helped you improve your copywriting skills, or at least pointed you in the right direction. The key is to creatively interweave your ideas with the already set procedures of copywriting. These procedures are important because they give you structure to build upon and develop your own creative touch. Starting from scratch will generally produce weaker sales and more work, so use the procedures and structures already out there! Following these well-worn paths will set you up to produce great copy and write excellent sales letters.

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August 28, 2008: 3:24 am: Derek GehlIM articles
by Derek Gehl

Drive and enthusiasm is mandatory to start your own online business… but you also need to know what you’re doing… All the excitement you feel can make you want to jump in headfirst without testing the water.

Don’t jump!

Take a breath and look where you’re going… you’ll get there a lot faster.

Before you find a web designer… or create a product… or waste any time and money on complicated software… start with the fundamentals.

1. Starting an Internet business means BUILDING the key components first… and that takes some elbow grease

Starting an Internet business takes time, motivation, and know-how. But when you put in the effort, the rewards can be everything you’ve ever dreamed of. Everything you’ve heard about starting your own business online is true: you can earn more money, have more free time, and spend your days doing something you love (and getting paid for it!).

However, don’t let your positive attitude get you roped into a business that has no chance of success, and don’t think you can just put up an “instant” website that someone sells you and instantly make a fortune.

Nobody’s going to give you free money.

But if you’re willing to learn and you know where to look for information, you’re already ahead of the crowd.

The truth is, there are more Internet business opportunities out there than any one person could possibly find, and some of them are perfect for YOU… you’ve got to be the one to find them!

2. Your online business only needs to give the people what they want

I’ll let you in on the number one secret of Internet business: know what your customers want BEFORE you build your website.

This one simple tip will save you more time and money than any other piece of advice. Don’t think of the Internet as another place for you to sell widgets – it’s so much more than that.

Search engines have made it possible for almost anyone, anywhere, to find what they’re looking for online… if it’s there.

Your job is to find out what people are looking for – and not finding – that you can then sell them. If people are searching for left-handed bowling balls, then give them left-handed bowling balls.

Your goal is to find your own underserved niche market and become their go-to guy before someone else does. And when you do that, you’ve got yourself a genuine business!

3. Do it right the first time — with expert help

Experience is the best teacher, and that’s the way I learned. IMC is built on the idea of trying something, learning from mistakes, and doing things better after every failure.

Butt you probably don’t have the time to try, try again… and failure is expensive! That’s why so much of what I do is trying to get people to learn from my mistakes instead of making your own.

It’s essential to arm yourself with information and knowledge. You can read articles and blogs, join a discussion forum where experts share information, or get your hands on online marketing courses, videos, and guides that teach you what you need to know.

You’re going to need to know the basics of website building, writing salescopy, and search engine optimization. Without a structured plan and a little help, that could take a while.

But there’s good news: if you’re willing to learn, you can find teaching tools and resources in every shape, size, and learning style. Whether you want everything you need in a book so you can learn at your own pace, or you’d prefer having a mentor looking over your shoulder every step of the way, it’s up to you to choose the method that suits you best.

It can be a fun and rewarding experience. And when those rewards are financial, it’s more than fun… it’s laughing all the way to the bank!

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August 27, 2008: 5:02 am: Kim and Charles PettyIM articles
by Kim and Charles Petty

1. People love to get free stuff. A free eBook is perfect. They will visit your web site to get the free valuable information.

2. Give away the full version of your eBook in exchange for testimonials. You can use these customer statements to improve your ads’ effectiveness.

3. When you write and give away a free eBook you will become known as an expert. This will gain people’s trust and they will buy your main product or service quicker.

4. Publish your web site in eBook format. Put the eBook on a disk or CD-ROM then include it with your direct mail packages. This can increase the number of people that buy your product or service.

5. Offer your eBook as a free bonus for buying one of your main products or services. People will buy the product or service more often when you offer a free bonus.

6. Allow people to download your eBook for free, if they give the e-mail addresses of 3 to 5 friends or associates that would be interested in your eBook. This will quickly build your e-mail list.

7. Create a directory of web sites in eBook form. List peoples web sites in the directory that will agree to advertise the eBook on their web site or e-zine. This will give them an incentive to give away or advertise your eBook.

8. Allow other people to give away your free eBook. This will increase the number of people that will see your ad in the eBook. You could also include a mini catalog of all your product or services that you offer in the eBook.

9. Gain new leads by having people sign up and give you their contact information before they can download your eBook. This is a very effective way to conduct market research.

10. Make money selling advertising space in your eBook. You could charge for full page color ads, classified ads or banners ads. You could also trade advertising space in your eBook for other forms of advertising.

11. Give away the eBook as a gift to your current customers as a way of letting them know you appreciate their business. Place an ad in the eBook for a new back end product you’re offering

12. Get free advertising by submitting your eBook to freebie and freeware/shareware web sites. This will increase the number of people that will down- load your eBook and see your ad.

13. Make money by selling the reprint rights to those that would like to sell the eBook. You could also make even more money by selling the master rights. This would allow other people to sell the reprint rights.

14. Hold a contest on your web site so people can win your eBook. You’ll get free advertising by submitting your contest ad to free contest or sweepstakes directories.

15. You will gain valuable referrals from people telling others about your eBook. Word of mouth advertising can be very effective.

16. Make money cross promoting your eBook with other people’s products or services. This technique will double your marketing effort with- out spending more time and money on your part.

17. Increase your e-zine subscribers by giving away your eBook to people that subscribe to your e-zine. This will give people an incentive to subscribe. Allow your e-zine subscribers to also give it away to multiply your subscribers.

18. Give away the eBook to people that join your affiliate program. This will increase the number of people that sign-up. You could also create an eBook for them to use that will help them promote your product or service.

19. Give away the eBook in exchange for people leaving their contact information. This will help you follow-up with the prospects who buy your main product or service.

20. Offer a free eBook that contains a couple of sample chapters. If they like it, give them the option of ordering the full version. It would work just like a software demo or shareware.

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August 26, 2008: 3:52 am: Jay NaPierAffiliate Marketing
by Jay NaPier

Looking for a way to turn a profit in your home business? Top home business owners are using Facebook, MySpace, Tagged, Twitter, Ryze and YouTube as the tools to get to that profit.

The idea is to meet people that are likeminded. Many work at home moms have found that networking online with social media allows them to have the social connection that working from home doesn’t allow. It also allows them to share tips and ideas on how to balance family responsabilities with their own business.

So, what is it about social media that makes things work. It’s the Personal Branding. Many, don’t understand personal branding. I’ve been doing it since 2002 and use it daily in my MOR Vacations business. When you think about real estate, who comes to mind? Donald Trump. When you think about TV talk shows, you think about Oprah, and when you think about basketball, you think about Michael Jordan.

The king of social media today is YouTube. Because it brings in new ways to be real, video. stay at home moms who show their sons first steps, viewed only because they work from home have become a great way to show the benefits of home business.

While having fun traveling, simply take some video. When you get home edit and post to YouTube. That’s the formula that works very well for How YouTube became the prefered place for home business marketing

When it comes to what type of video to record, one of the first should be the “Why you joined” video. This simple project should be easy as you know why you joined, and your simply going to share what got you interested in your company. In my case, I joined MOR Vacations because I love to travel, I love a great value, and MOR Vacations Perpetual Leverage pay plan allows affiliates to earn a sizable income in a reasonable amount of time.

Host your website’s welcome video on YouTube and watch as your views grow. My YouTube Channel has allowed me to share my 20 plus years of work from home knowledge with people considering Members Only Resort vacations. I love updating my MOR vacations YouTube channel.

To be successful working from home, it’s important to incorporate YouTube into your marketing. It will allow people to get to know you better, you’ll have another marketing tool, and it’s fun. Share this article with your team members and see how quickly your network marketing, home party and work from home business grows. YouTube

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August 25, 2008: 4:18 am: Kim and Charles PettyIM articles
by Kim and Charles Petty

1. Information Products – it could be ebooks, “how to” videos, cassettes, magazines, newsletters, paid e-zines, courses, etc.

2. Advertising Space – it could be banner ads, ezine ads, ebook ads, magazine ads, newspaper ads, tv ads, fax ads, online classified ads, etc.

3. Web Hosting – you could offer a free advertisement for their web hosting service on your site in return for free or discounted hosting.

4. Software – it could be for tax software, web site authoring software, accounting software, newsletter software, graphic design software, etc.

5. Writing/Editing – it could be for web site content, promotional articles, press releases, e-zine articles, promotional ebooks, etc.

6. Accounting/Bookeeping – you could offer a no cost advertisement in exchange for their accounting and booking services

7. Consulting – it could be market consulting, legal consulting, computer/software consulting, business consulting, etc.

8. Copy writing – it could be for brochures, business cards, classified ads, sales letters, product packages, banner ads, promotional products, etc.

9. Merchant Accounts – you could offer no cost insert ads in your product packages in exchange for the option of accepting credit cards.

10. Internet Access – you could offer a no cost pop up ad on your web site in exchange for free or discounted Internet access.

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August 24, 2008: 2:58 am: Andy FahIM articles
by Andy Fah

After you purchase your PLR articles, which you will be using to promote your website, your services or your products; you must edit and polish it. The layout of PLR articles is the first factor that you have to concentrate on. Then comes the language.

1. Concentrate on the text

Look at what you have written and connect the structures that make sense together. Remove any redundancies.

2. Grab the attention of the reader

Your headline should grab the attention of the reader first. Only then will he/she continue to read. Follow up with either a witty joke, a question that throws a challenge or an unusual point of view.

3. Emphasis on a single message

In the few seconds that a reader spends on the message in the articles, will he get it? Get rid of content that is useless and irrelevant.

4. Assist readers in scanning

You need to divide the message (Titles, Clarification, subtitles and tags) and insert the points to read first by consumers.

o Titles

Pay special attention to titles. They are an essential part of PLR articles because the title is the first thing that he is going to read before he proceeds any further.

o Clarification

Next to titles, the focus is on explanations. Explanations are used not only to describe an image in PLR articles but also to inform.

o Sub-Titles (Tag Lists)

These elements help readers scan quickly the article and attract them further on.

5. Improve the message to the essence of each idea

Use sentences (10 to 20 words) and short paragraphs (2 or 3 sentences). This is the right moment to check grammar and to remove any unnecessary structures: modifiers, complex clauses, odd phrases. Use active voice and avoid business jargon, clichs, abstract ideas or ideas that can create confusion.

If you already finish in tweaking your articles, do not forget to check it all over again and again. Ensure that it stil on the right path of your plan marketing. Articles can easily convey misled information. Double check with other to see if there’s anything left out.

1. Write simple PLR articles

People lose interest if the article is long winding. Avoid using too many fonts, colors and pictures as they tend to create confusion even. Your design should be clear and complement the hard work that you have put in into the PLR articles.

2. You need to focus on media because it place important factor to the consumers.

3. Check again once, twice and even once more to see that everything important has been covered.

4. You need to ask help to check the grammars from other people.

Every thing will be easy for you to sell product and service online, if you follow the suggestions. You need to remember that consumers ask first why they need to pay for your product or services before paying for it, so your articles really need to convince them that you sell the best.

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August 23, 2008: 6:40 am: Andy FahIM articles
by Andy Fah

It is evident that times are hard nowadays. There’s a saying that time is money right? So it is just but proper to treat your time precious and make the most of it. Some people truly earn their living through their websites and this will start from private label rights articles. And this is where PLR articles will prove its worth.

The site, leaving on auto pilot, can work for you 24 hours every day and the investment in this type of business is insignificant compared to standard businesses cost. The internet offers multiple opportunities for making money in a short time and one of them is to understand and use wisely PLR articles.

Not familiar with this term? PLR stands for Private Label Rights. Private label articles are products that can be used after buying them, as if you were the creator of these articles.

Each editor may provide different rights, but the idea is usually the same. You can rewrite the content, add your name, divide it into modules and sometimes you can publish it the way it is provided to you, which I strongly do not recommend. You can have much more possibilities related to private label rights articles.

You can offer them for free as a bonus to your customers, to use them as auto responder sequence to your opt in list, as web content for your site and so on. Wise people say that it is better late than never. Remember that you do not have to use time making new products, you do not need content for your web site, and you do not need to write articles.

This opportunity is amazing because you can spend your time doing more interesting things. You only have to find a reliable source of PLR articles. Then you can find another one that can offer you other products, corresponding to your future specific needs, the so-called niche products. When you purchase, you should feel that you have made an investment because they will help you save time and make money.

Having private label rights on a product that you can edit, change and resell is definitely a good investment. There are ways and means of finding gradually how you can exploit PLR articles on the internet on any niche.

Everything is yours. You are not a mediator or affiliate but the owner of it. All the profits to be generated is yours. To sum it up, you can enjoy a carefree life when you go for private label rights articles.

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August 22, 2008: 2:28 am: Ray LamIM articles
by Ray Lam

Permission based email marketing has proven to be one of the most effective marketing strategies for small and medium-sized businesses. Recent studies and polls have shown that most merchants who conduct email marketing campaigns consider this method of reaching prospects and customers highly-profitable.

In order to make an email marketing campaign successful it is important that the marketer makes use of an effective and profitable permission based email list. A correctly conducted Online business through email marketing will give profit, flexibility and security to your business which will save a lot of your time as well. In order to make your email marketing campaign really effective and useful for your business it is best to use a permission based email list for for your campaign.

A professional email tool can save your business time and money, and simultaneously provide a wealth of intelligence about your customer base. Permission based email marketing will get you in the door and help you to establish long-term customers and clientele (which is what growing a successful business depends on). Confirmed opt-in validates that an email list is truly permission-based, and it has become the standard for qualifying a list as a legitimate, non-spam means of business communication.

The reason why opt-in email campaigns or permission based email lists are more profitable is because they send emails to only those email ids, that are somehow interested in learning about the business or have used the product before and are readily waiting to have more news on the topic. Information about the user in these campaigns is collected through the forms that they fill when they are subscribing to the email campaigns. Not only newsletters but the subscribers also subscribe to email advertisements and other marketing and promotional mails that the marketer might send to them.

Research and practice has proved that the output coming from the permission based email list is comparatively much higher than any other direct marketing tool. It has a magnetic effect on the traffic flow. No sooner does the email fire, that the click report, automatically generates a higher hit ratio.

Every permission based email marketing campaign should allow the subscriber (i.e. the person who has give you permission to contact them via email) to “opt-out” of your email list. That is, always provide the subscriber the option of ending the relationship.

Personally, I prefer the Confirmed Opt-In process and use it for my Permission Based Email Marketing. The advantage is, your new subscriber is confirmed as a high level prospect for your offers and opportunities. They have been given the chance to “think twice” about joining your list, plus you have reduced the probability of someone else signing them up without their knowledge.

The theory of reciprocity is often attributed to Dr. Robert. B. Cialdini. Through numerous experiments and by observing human behavior, Cialdini noticed that when something generous was done for a person, that person often felt motivated to reciprocate the goodwill. This tendency of human behavior is directly applicable to your permission based email marketing campaigns.

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