Ask any seasoned veteran of a services related trade, and they\’ll tell you how they market – yellow pages and referrals. Everything else was just burning money. Ask any newcomer to the game how they market and you\’ll probably get a one word answer – Google. In today\’s day and age, if you don\’t know Google, you probably aren\’t making money.

When you originally signed up for the yellow pages it was pretty easy. You just told the people that when they flip to Seattle criminal attorney or Seattle criminal lawyer that you were in that list. If you had a little extra money you made your ad a little bigger. The problem with Google, however, is that they don\’t work like that.

That\’s not to say that you still can\’t pay for placement on Google. That, after all, is how Google makes all of it\’s money. If you want to lay down a little money they\’ll put you at the top of the page and down the right side. Only problem is those aren\’t the prime spots. Those are reserved for something a little nontraditional – the websites that are the most relevant.

This is a radical departure from the old ways of the world. Flashy colors and a loud image aren\’t going to get people\’s attention any more. Not only can they see in real time a laundry list of people available to help them, but they can read reviews on them, read information provided by them, and see their faces. To get your customers into today\’s world you get to (and need to) show them why you are the best – and they can only find you on the first page of Google.

To get your business in front of eyeballs on Google, whether a Seattle criminal defense lawyer (like me) or a plumber, electrician, or anything else, you\’ve got to do what Google likes. One thing they like is fresh content, relevant content. I meet this criteria through some blogs I made. And I found out what Google likes about blogs and maximize those traits.

The other thing I did was create a bunch of \”votes\” for my site. These votes count in Google\’s eyes as a confirmation that my website not only is what it purports to be, but that others think that as well. You want to have as many votes as possible. And with more votes, and great content, people will find you. Just like in the yellow pages days.

Learn more about getting Seattle criminal lawyer to the top. Stop by our site as a great example of SEO for Seattle criminal attorney or any other service based keyword.