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August 15, 2009: 2:13 am: Matthew LoopIM articles

Realtors are all over the world, in every country and city. You have to compete with so many of them in just our area. So how do you create the best marketing for realtors to ensure that you get more clients? Well, there are various methods you can use, but the main thing is to do as much as you can.

Newspaper and Magazine Listings: Listing your properties and company details in your local paper or magazine is one of the best ways to get your name out there. People will see your adverts week after week and your name will eventually stick in their minds. The next time they have a property for sale or they are looking for one, the first place they will think to look is in the paper.

Flyers: You can also do flyer drops in your area. You can create a professional flyer with a company and this can detail your properties, or it can just be a general one about your company. You can also include useful information like emergency numbers that people can keep. You can even create magnets so that people will stick them to the fridge to keep and always have your number at hand.

Email Brochures and Newsletters: You can email people just about anything. So, why not take advantage of your contact list and email your properties to them in a brochure? You can also send out newsletter about real estate news or give real estate advice. You will soon get a following and people will be more likely to remember you the next time they have a property that they want to sell or that they are interested in investing in.

Branding: Branding is a great way to promote your business. You can brand your vehicle, your office, and various other things. You can create promotional products like key rings and caps for people, or other things that you can hand out to clients or give away at events.

Online Marketing: The internet has limitless possibilities. You will find that online marketing is one of the top things you can do. There are lots of ways you can online marketing as well. One of the ways is to create a website which is highly ranked on the search engines. You should submit articles to directories and on your own website. You can create blogs and comment on forum posts to get your name known. There are banner ads, business directories, classified websites and others.

Real Estate Boards: One of the most effective ways to get clients is through using your real estate boards. These for sale signs and sold signs will be branding, but also give people a good feeling about your company. It makes people see that you are working and that you are making sales. You can also place these boards in public areas where more people will see them, directing to your open houses, so that you can get more people coming to view. Even if they don’t buy, you will still have made a contact for future.

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October 25, 2008: 6:38 pm: Matthew LoopIM articles
by Dr. Matthew Loop

When utilizing social networks like Myspace, YouTube, and Facebook for your next chiropractic marketing campaign, be very careful how you proceed. You only get one shot at building credibility within your niche or local community, so, ideally you want to make sure that you receive guidance from someone who’s successfully harnessed the power of these networks already. Going at it alone will cost you thousands of dollars in mistakes, missed new patient opportunities, and a great deal of time, energy and effort learning a new language. There are also unspoken rules you must know as well if you want to be in it for the long term.

Social media is an interesting phenomenon, in the fact that, it has spread like wildfire and permanently altered the landscape and dynamics of communication as we know it. A question that is asked frequently by chiropractors is, “Are social networks just for teenagers?” In short, the answer is a whopping no! Not sure where this misconception came from but many are still oblivious to the millions of middle and older aged folks plugged in daily. Did you know that employers are actually passing laws at work because employees are literally addicted to this style of communication? As a savvy business owner and entrepreneur, I knew the implications of this immediately so I took advantage and my life hasn’t been the same since.

Ride the information super-highway straight to better abundance for your business and your life. Get on the path to success and utilize the unique power of Web 2.0 to transform your practice almost overnight. While you’re at it, I’ll teach you to create endless streams of income from other sources.

I can show you exactly how to use social media to get tons of new patients into your office each month. And here’s the real prize: you aren’t going to pay one dime on advertising to do it! Your current consultant or practice management “guru” likes to pretend like they know what I’m talking about, but in reality they have no idea about what I teach, and they wish they did.

You would think every business would be using these social networks for their growth, but in reality, almost no one is! But the ones that I taught have, and they are the ones surviving and thriving in these difficult times. On one of my profiles, I have in excess of 6,400 friends, 3,000 of which are members of my local community who I can communicate with via blogs and bulletins. I’m honored to be the absolute first and only consultant to use social media’s power to unleash unbelievable wealth and attention, and only my students are privy to this priceless information.

I’ve solidified my place in the community as the chiropractic health expert and get many referrals monthly on autopilot. You can’t buy publicity like what I’ve been able to achieve from a grassroots standpoint. I’ve even garnered a great reputation in our profession as the Myspace and YouTube doctor / chiropractor. Needless to say, I’m booked for speaking engagements throughout the country because of the massive thirst for this innovative style of marketing. When I developed this marketing technique and program a couple years ago, I had a vision that it would positively impact thousands of business owners and it’s done just that.

Start by brainstorming how exactly you want to promote yourself in your community, and from these ideas you can make simple videos that allow people a glimpse of the real person behind your practice. Keep the videos under 5 minutes, and make them fun and interactive for maximum effect. My video training course shows you how to accomplish all this and more!

And all of this is easier than you ever imagined. You don’t even need a camera to start, but you might want one down the line. When I first began, I made my video with screen capture software, and the success I achieved from that was amazing. Those doctors paying through the teeth for pay-per-click would love to have the free advertising tricks that I teach. It’s time to dominate Google with this free advertizing technique, and ditch the dollar-per-click trap. You’re going to achieve results that you never imagined possible.

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