Article Marketing, Who Does It?
In order to recognize who is an article marketer, we need to come up with a definition of an article marketer first. Based upon Wikipediaas definition, an Article Marketer is a business that advertises by writing brief articles that relate to their type of industry and distributing them. The articles also include a biography of the author and citations and ways to contact the author. Articles that are written well and distributed freely can make the author and their company more credible and create new business.
Article Marketers are individuals, companies, bloggers, writers and webmasters. They are simply smart business people who comprehend the need to make sure that their name and their product is known by as many potential buyers and business contacts as possible.
We can take a closer look at yahoo.com. Yahoo is prime example of article marketing. There are articles to read about products or news clips. When you click the link there are advertising balloons and if you even look closer, the actual article is an advertisement. There is always something to sell.
Companies that sell time shares and rent vacation properties are also great examples of Article Marketers. On the web they advertise their properties by posting to a lot of article web sites, blogs and message boards which link back to their web site.
Bloggers are the latest fad to come out in the last few years. For example, the World of Warcraft game has grown a tremendous following since it is a virtual world evolving on its own. The game continues to be played at all times. It has a vast following of loyal fans and numerous fan web sites to help promote the game.
This is absolute genius because the company that produces the game, Blizzard, gets free links back to their website and free promotion from fans who discuss the game on their own blogs. Imagine, instead of having to pay for their own advertising, they have a large group of loyal fans who do that for free. This is a prime case Article Marketing success.
Who else does Article Marketing? Dell does Article Marketing. You cannot surf on the Internet these days without coming across an article or a text link to one of Dellas computer deals. Each of these articles is an example of great marketing.
In closing, remember the intelligent business person in the one who does Article Marketing. They are the ones who realize that advertising is extremely important and article marketing is extremely effective. A good article marketing campaign will result in a massive increase in sales.




























