Marketing Tips


March 2, 2010: 9:34 am: Jason KendallMarketing Tips

A+ consists of four exams and study sections, but your only requirement is to achieve certification in two to be thought of as qualified. For this reason, most training colleges restrict their course to just 2 areas. Yet learning about all 4 will give you a more confident perspective of it all, something you\’ll discover is an important asset in the commercial world.

In addition to learning about the ins and outs of building and maintaining computers, trainees involved in this training will have instruction on how to operate in antistatic conditions, as well as diagnostics, fault-finding and remote access.

If you feel it appropriate to add Network+ to your A+ course, you\’ll additionally be equipped to assist with or manage networks of computers, giving you the facility to expect a better remuneration package.

The area most overlooked by new students considering a training program is the concept of \’training segmentation\’. Essentially, this is the breakdown of the materials for timed release to you, which vastly changes how you end up.

Typically, you will purchase a course requiring 1-3 years study and get sent one module each time you pass an exam. It seems to make sense on one level, but consider these issues:

What would their reaction be if you find it difficult to do each and every module at the required speed? Often the staged order doesn\’t come as naturally as some other order of studying might.

In a perfect world, you\’d get ALL the training materials right at the beginning – so you\’ll have them all for the future to come back to – as and when you want. This allows a variation in the order that you move through the program if another more intuitive route presents itself.

A study programme has to build towards a fully recognised major qualification as an end-result – not a useless \’in-house\’ plaque for your wall.

From an employer\’s viewpoint, only the major heavyweights like Microsoft, CompTIA, Adobe or Cisco (for example) will get you into the interview seat. Anything less just won\’t hit the right spot.

Usually, trainers will provide piles of reference manuals and workbooks. This can be very boring and not ideal for studying effectively.

Research into the way we learn shows that long term memory is improved when all our senses are involved, and we get physically involved with the study process.

Modern training can now be done at home via easy-to-use DVD or CD ROM\’s. Instructor-led tutorials will mean you\’ll find things easier to remember by way of their teaching and demonstrations. Then you test your knowledge by interacting with the software and practicing yourself.

You\’ll definitely want a demonstration of the study materials from any training college. You\’ll want to see instructor videos, demonstrations, slide-shows and lab\’s for you to practice your skills in.

Seek out CD and DVD ROM based physical training media if possible. You\’re then protected from broadband outages, failure and signal quality issues etc.

How long has it been since you considered your job security? For most of us, this only rears its head when we experience a knock-back. Unfortunately, the lesson often learned too late is that true job security doesn\’t really exist anymore, for all but the most lucky of us.

It\’s possible though to hit upon security at market-level, by digging for areas of high demand, tied with a shortage of skilled staff.

The computing Industry skills shortage throughout the UK falls in at roughly 26 percent, as noted by the 2006 e-Skills survey. Quite simply, we can\’t properly place more than just 3 out of each 4 job positions in the computer industry.

Acquiring the appropriate commercial computing certification is consequently a quick route to succeed in a continuing as well as pleasing career.

Quite simply, acquiring professional IT skills during the coming years is likely the greatest choice of careers you could make.

Copyright 2009 Scott Edwards. Go to Comptia Certification or Comptia Training.

Share and Enjoy:
  • MSN Reporter
  • Digg
  • del.icio.us
  • Facebook
  • Google Bookmarks
  • MySpace
  • Reddit
  • StumbleUpon
  • Technorati
  • Yahoo! Buzz
February 28, 2010: 8:42 am: Kerisha CollinsMarketing Tips

Nana Li is the Cambridge, Uk based freelance designer, that has the ability to make use of her Comic Book, Conceptual and even Children\’s Illustrations to create an identifiable story form. Her technique is quite one of a kind, as we would not necessarily come across this particular variety of art each day.

This excellent online portfolio is certainly a fabulous wonder of works, coming from script to individual drawings which is simply special, not solely in colour, but with art work too. She holds a degree in Biomedical Engineering, which is where she can certainly pull together health care understanding with design, that will help improve medical remedies and diagnostics.

Nana describes the outlook on her art, she takes pleasure in the fact that it can certainly convey a good story, whether through the use of single, well-executed image or a set of step by step panels. This is truly really inspiring, for the reason that she is able to help determine just what art work types mean to her and what they may well possibly deliver for many people.

Manga creation along with character design are in addition to her specialized skills. Nana gives workshops based upon these kinds of techniques for schools, general events and libraries and so everyone could discover some first-hand tips and skills with her, in person, if you happen to be engaged. She has even been included in the publication of Rising Stars of Manga UK and Ireland: v. 3 plus The Mammoth Book of Best New Manga 2 : (Mammoth): v. 2, that can be located on Amazon.

Her clientele list is impressive, just like her work is, since it features such clients and customers as Shojo Stars, Quarto Publishing, Ilex Press, SelfMadeHero, Simon & Schuster Children\’s Books, Letraset and NEO Magazine.

Capture a look at Nana Li\’s work, if ever you are interested in this area of design. I assure you shall not get disappointed, as she can supply exactly what is vital regarding a design idea. Her communications information and extra general information can be found about her, through the website.

Ok, If you are looking for a professional online portfolio then check out the PNWorldwide site, the main section displays many illustrators portfolios.

Share and Enjoy:
  • MSN Reporter
  • Digg
  • del.icio.us
  • Facebook
  • Google Bookmarks
  • MySpace
  • Reddit
  • StumbleUpon
  • Technorati
  • Yahoo! Buzz
February 27, 2010: 10:10 am: Jason KendallMarketing Tips

When our daily energy requirements are met by \’Green Energy\’, then we are using resources such as wind, tides or geothermal heat. When \’Green\’, they are all thought to be replenishable and natural. When considering elements such as Wind Power and Windmills, in many cases we are looking back at the history of energy production. This idea is preserved by the use of technology, eco-efficient options and planet friendly alternatives.

The range of renewable energy technologies utilised within the home environment includes both Solar Thermal, and Solar Water Heating Collectors. For electricity created through roof-installed panels, you would need Photovoltaic Panels or PV\’s. Then there are Stoves that burn Bio-Pellets – which make up the subject commonly known as Biomass Energy. What shouldn\’t be forgotten is the heat stored in the ground from the Sun – often simply referred to as Ground Source Heat Pumps. At the end there are two of the most mature forms of energy production in the UK – albeit renamed now to Wind Turbines and Hydropower.

Thermal Solar Energy – This technology is based around two core types of system. First, we have Solar Water Heating Collectors, which absorb energy from the Sun and transfer this into hot water. Then we have the work of the Photovoltaic Heat Collectors, often called Solar Electrical Panels – which transform solar radiation into electricity. Typically, these panels are found on roofs – and need to be away from any light blocks such as trees, chimneys and other buildings.

Within Solar Energy overall, Solar Water Power is most commonly used in the UK. Solar Water heating systems are extremely important – and can provide over half of the hot water needs for houses within the UK. The typical cost for installation ranges from 500-1500 pounds for a DIY system, all the way through to 2-5k for a professional fit.

Biomass Energy Technology: Historically, this has come from plants and animals, though nowadays this also includes new genetcially engineered \’energy crops\’. Due to its adaptability, it can produce a range of energy forms – from heat and electricity through to combinations of both. It is interesting to note that the UK has some of the largest quantities of Biomass material to generate electricity within Europe. Considering all this, and the relative lack of C02 produced, makes the whole process highly green overall. To that end, many wood crops come from sustainable sources (as one tree is felled, another is planted in its place; thus the new tree absorbs the CO2 produced during the heating process.)

Within this field is the need for the use of \’Energy Crops\’, such as fast growing trees, e.g. Willow and Poplar or other entities grown on a Short Rotation Coppice (SRC). Also producing high yields of dry matter are the perennial grasses. Other less known materials within this field are Agricultural and Municipal Waste. One natural offshoot of agricultural work is Agricultural Waste. Because it comes from food or wood, Municipal Waste is also considered a useful biomass product.

Geo-Thermal Energy Technology: Used in the generation of both warm water and electricity, this energy mainly comes from the Sun and heats the Earth. Using the ground temperature of around 12 degrees in the UK – we can both heat and cool buildings. Although heat pumps require energy to function, their rate of return is superb – being a four-fold benefit over the energy put in. Heat source pump energy can go one step further (by gaining a 100 percent return) if the energy to power them comes from items such as wind turbines or solar electrical panels.

Wind Energy Systems: Wind Energy as a sustainable source of energy has been going on for millennia. However, in more recent times there\’s been the option to recover the energy for its own sake – and deliver this either to a home unit or to the local power grid. The ability to utilise wind generation is considered to be greatest in the UK. Potentially, we can produce 10 percent of our annual energy needs through wind power, although at present within the UK we still only use 1 percent. Electricity can be produced from as little as 2p per kWh, but generally comes in somewhere between 2-10p per kWh. Recovery of the cost involved is somewhere between 6-9 months.

Finally, we have Hydropower; an area in which the UK does well within Europe. Just like a thousand years ago, we are utilising the energy from water. Interestingly enough, this type of energy production meets around 2 percent of the UK electrical total demand.

A hydropower system transforms the kinetic energy of the moving water into another type of energy by means of a turbine. By using a dam or a natural river drop, these turbines do not require water storage. It is by using the eroded national distribution systems, that allows for outdated sluices and dams to be used by techniques known as \’Micro-Hydro\’. Having said that, this process could still generate 200mW of the National Capacity. The capital cost of installing a micro-hydro system can run between 200 and 3000 pounds per kW of energy output.

It can be seen that the route to \’Green Energy\’ is growing considerably, especially in light of the need for increasing energy outputs throughout the Western World. The UK domestic market appears to be one of the core beneficiaries of this technology.

Once again, it is the Electrician and Plumbing trades that are set to capitalise on the domestic installation process. Grants and financial aid is also set to increase within the EEC and the UK – as \’Green Energy\’ gets ever higher status. This is a new industry – but getting the right certification can only improve job security and opportunities for the future. Look for combined electrical and plumbing training, with a key emphasis on practical green systems and installation.

Copyright 2009 S. Edwards. Try Solar Energy Training or Click HERE.

Share and Enjoy:
  • MSN Reporter
  • Digg
  • del.icio.us
  • Facebook
  • Google Bookmarks
  • MySpace
  • Reddit
  • StumbleUpon
  • Technorati
  • Yahoo! Buzz
February 22, 2010: 8:23 am: Ross EverettMarketing Tips

Among the sports betting public there\’s a lot of conflicting opinions about betting NFL preseason games. That\’s not really surprising, since there doesn\’t seem to be much middle ground on the subject. Overly cautious handicappers would argue that preseason football is a poor wagering opportunity. Some of the more obnoxious tout services would have you believe that short of a fixed game there is no greater \”lock\” that preseason football. Like most things that produce such polarized opinions, the truth is probably somewhere in the middle of the two extremes. Preseason NFL football is a unique proposition for the sports gambler, but when approached with caution, discipline and knowledge it can yield some profit.

The opponent of preseason wagering would suggest that its a bad wagering opportunity by its very nature alone–simply stated, the games don\’t count meaning that the motivation and focus of individual teams is always in question. It\’s hard enough to identify teams that are in a desirable \’spot\’ during the regular season, the often conflicting agendas of personnel evaluation, playbook testing, and injury prevention found in the preseason makes it impossible. All told, this uncertainty makes it very undesirable to get financially involved with preseason NFL games.

The preseason NFL betting enthusiast would suggest, however, that it is the uncertainty that characterizes these games that makes for such a strong wagering opportunity. For example, in a matchup between a championship level team and a losing team you often see strongly divergent approaches to the game. Successful teams have more to worry about in terms of player injuries, fewer areas in which they need to evaluate talent, and more continuity in the areas of coaching and team chemistry. They often view preseason games as a chore, and have little interest in their outcome as long as they keep their superstars healthy.

Now, lets look at the other side of the equation. A \”lesser\” team by regular season standards might have a number of starting spots or key backup spots up for grabs. They may have new coaches to impress, or new offensive or defensive coordinators whose schemes they\’ll have to implement. Certainly, winning any games\”whether or not they count in the standings\”are of utmost importance to losing teams trying to turn things around. Finally, a bad team can gain a lot more psychologically from beating a playoff team than the playoff team can from beating a doormat. A struggling team that is destined to lose a lot during the regular season won\’t have a lot of bright spots, so a preseason win against one of the league\’s elite can mean a lot more.

Even teams that put a low priority on preseason games don\’t want to lose them all. For this reason, a longterm winning situation has been to bet on teams that lose their first two preseason games outright. Over the past twenty years, 0-2 teams in this spot have produced a winning percentage right around 60%.

There may be no greater determining factor of a team\’s preseason success than the philosophy of their head coach. Some coaches just don\’t like to lose *any* game, and usually these hyper-competitive teams are good preseason bets. Bill Parcells, for example, was legendary for his serious approach to preseason games. The coaches that he mentored like the NY Giants\’ Tom Coughlin have to some extent carried on this legacy. While the \”good\” preseason coaches are often reflected in the pointspreads assigned to their team, a motivated team is almost always worth a look.

One of the best tools that a handicapper has at his disposal during the preseason is the Internet. Actually, it\’s a great tool year round but during the preseason it is invaluable. The best source of information on coaching philosophies, game plans, injuries, lineup changes, etc, are the local sports pages of NFL teams. Basically, the situation during preseason is that there is a lot of interest in the team and a lot of anxious beat writers looking to write stories. The problem is that there is little in the way of real news, and for that reason you\’ll find the sort of minutiae on teams and players from which you can often extract relevant handicapping information. Even if there aren\’t any nuggets of handicapping gold, you can at least get a feel for the coach\’s goals for the game and the amount of playing time that key players will see. Sometimes coaches will come right out and say who will play at what juncture of the game, and will occasionally go on record that personnel decisions like evaluating all of the guys they\’re considering for the backup defensive secondary jobs are more important than winning. Clearly, operating with this knowledge is a distinct advantage and operating without it can be fatal. There\’s nothing more frustrating than betting on a team only to have them look like they could care less whether or not they win the game. During the preseason, however, it can frequently be prevented with some simple research and analysis.

In conclusion, there are certainly strong opportunities for profit in NFL preseason wagering but its essential to understand that it cannot be approached in the same manner as the regular season. And, as always, its important to remember that there will be more strong opportunities down the road and that discipline and rigor in handicapping is just as crucial in the preseason NFL as it is at any other time of the year.

Ross Everett is a experienced freelance writer specializing in travel, casino gambling and sports handicapping. He is a consulting handicapper for Anatta Sports where he is responsible for providing daily free sports picks. In his spare time he enjoys fine dining, falconry and deep sea diving. He lives in Las Vegas with four dogs and a pet coyote.

Share and Enjoy:
  • MSN Reporter
  • Digg
  • del.icio.us
  • Facebook
  • Google Bookmarks
  • MySpace
  • Reddit
  • StumbleUpon
  • Technorati
  • Yahoo! Buzz
February 20, 2010: 9:25 am: Gavin CampbellMarketing Tips

There are many distinct explanations why people delight in engaging in self-employed work, it\’s very helpful to check out the reasons precisely why it could suit your needs. If you are very careful to discover the best suggestions for a qualified expert advisor, you will find you could even receive a tax reduction as a freelancer. You may naturally posses the option and liberty to make your personal decisions every day. You make a decision when to go away or perhaps fly away on vacation.

For many, the feeling of having to work under no one else but yourself is stimulating. You can create your current home office the way you see fit, otherwise you can schedule your current hours to fit your chosen lifestyle. Workers do not have these rewards, so if your persona leans towards this kind of liberty, make the step.

Money is a seriously important aspect, and one of the main reasons why full time employees decide to attempt that every significant step directly into the self-employed world.

After that you can hope to get paid possibly as much as Three times more than you should if you ever had a boss. Most of the time, if you are engaging in independent work, it is best to charge 2.5 times the typical salary you would gain if you were working.

You will have the advantage of realizing the right way to communicate with prospects based on their prices and you will see the right way to value the goods and services depending on the client spending budget.

Become a freelancer is noticeably more challenging to master than full time employment, since there is a great deal more to think about every day. It is a good idea to maybe put in writing a new S.W.A.T analysis of oneself, identifying your current advantages, weaknesses, opportunities and risks. Try to remember, you won\’t hold the exact same degree of cover as an employee, consequently be sure to have a solid industry advisor.

As the creative you might solely get money once the job comes in, therefore if your unwell or perhaps off on holiday you\’ll not receive money. You have to take into account the method that you will save your valuable funds for all those rainy days. Advertising and marketing is actually the true secret to becoming successful in such an extremely aggressive community.

If you are looking for some great design jobs then check out the PNWorldwide site, the jobs section displays many freelance design jobs.

Share and Enjoy:
  • MSN Reporter
  • Digg
  • del.icio.us
  • Facebook
  • Google Bookmarks
  • MySpace
  • Reddit
  • StumbleUpon
  • Technorati
  • Yahoo! Buzz
February 14, 2010: 11:09 am: Jason KendallMarketing Tips

The salaries of Plumbers are often highlighted in the national press. 30-70k p.a. is often talked about because of the lack of Plumbers. Is this really a fib – or is this in fact accurate? Certainly this level of payment is both possible and achievable for the correctly qualified Plumber. Those taking the more conventional ways to work will find it hard to reach the incomes of 70-100k p.a. that are sometimes achieved by the self-employed.

However, working for regular employers often results in the typical hours of Monday to Friday, 9am to 6pm. Salaries of between 15k – 30k p.a. are easily achievable and will include typical benefits such as holiday pay and sickness allowance – what you\’d generally expect from any UK employed status. By working \’out of hours\’ – typically longer than 9am to 6pm Mon- Fri the self employed person can often achieve a higher wage. For example in the domestic sector where clients are often at work during the working day, self employed plumbers are regularly required to work during evening and weekend visits.

There is also the issue of self-employment itself – which definitely suits some people more than it suits others. Finally there is good \’business sense\’, such as getting the hourly rate correct, advertising and marketing budgets spot on which are all important. There are additional charges levied to people who work for themselves including legal and accountancy fees as well as those relating to materials and transport. Although it is expected that these can be relatively small in relation to the earnings overall they can mount up, but then so can the benefits. Added to that, the positives virtually always outstrip the negatives!

Firstly, it is the ordinary employer who covers most of the needs and teaching prospects that Student Entrants are interested in. The need to increase their certifications and accreditations regularly affect the Self Employed Entrant. To be fair it is the \’domestic\’ market which appeals to a large number of self-employed plumbers and not necessarily that of the commercial sector. (At least most of them do)

In terms of plumbing education, there appears to be some similarity between the certification modules required by each path into the industry. Without a doubt the issue of NVQ\’s (SVQ\’s in Scotland) raises a constant concern as to the way forward.

Without a doubt, it is the greater dependence on the NVQ element that separates the Student Entrant from the Self Employed Entrant. In trying to meet their client\’s needs many Self Employed Entrants will employ a wider range of qualifications. Without a doubt the self employed person needs to quickly gain the core domestic- centred qualifications to satisfy their typical household-based clients. Having covered off the key elements of training within the college, the Student Entrant usually then enters the apprenticeship stage within the workplace – where the NVQ element can be assessed. As it is cheaper form of study overall then the Student Entrant can make financial savings from the beginning. It is often by gaining certifications faster, by being motivated by a more commercial standpoint that the Self Employed Entrant will achieve considerable financial benefits before a Student Entrant.

It is the required financial rewards that drive the urgency of clear careers discussions, whether they are overall study or certification requirements. It is often the issue of 3 years in low-paid apprenticeship work, alongside going back to college that many adults having to look after their family and with say 20kp.a requirements find difficult. Furthermore, many Student Entrants have their studies paid for them whereas the self-employed students fund the variety of course themselves. It is often the course structure and the level of certification that can run into costs of around 3k-10k+.

The study process is often split with Student Entrants studying at recognised further-education colleges whereas the mature Self Employed Entrants going for a wider range of private run technical schools. It is the lead into familiar skill-sets and qualifications that commercially fixed plumbing course companies offer as part of their training paths. One of the main advantages of this method is the opportunity for evening, part-time, and self-study classes – allowing Self Employed Entrants to train whilst continuing with their existing job, thus maintaining their financial situation. From this it makes sense to gather as much detail as you can especially with so many training options available. We\’ve provided links and a book mark to this page (CTRL-D) so you can come back whenever you wish and review the adverts and options available to you.

It is through the use of bonus courses that many plumbing students want to increase their \’marketability\’. It is by training in areas such as Gas, Green Energy and Electrical that Plumbers can gain extra certifications. A popular route for Plumbers involves that of the normal domestic and commercial heating system training program of Gas Training.

Gas Training, with subjects followed by a focus on NVQ\’s is recognised as an accurate and exact training program. It also features many options for on-going training, especially for those who trained as a plumber first and are now looking at some extra skills to add to their stable. It could be said that the blend of training covering Plumbing/Gas training is better matched to the mature student. Indeed, the path for the Mature Student seems to be to drop the NVQ elements and to focus on the core subjects.

It is from this particular training program that the self-employed professional gains ground. The attraction is certainly the chance to gain a wider range of skill sets and earn money from them. This alone can add to their industrial viewpoint, as opposed to relying on sub-contracting core elements to third parties. Sub-contracting can not only reduce the earning potential of a job, but also erode the value in the customer\’s eye, as they may have to wait for key stages to be handled by someone else before the final completion of the job. To have a higher value within their client base a Plumber needs to consider their relative skill sets that they offer.

Whilst the Student Entrant has the chance to develop through an established employer a Self Employed Entrant can utilise their skill levels through business skills and develop a broader range of certifications to achieve a higher income stream. Note: This information reflects the needs and requirements for the industry and policies of the UK market alone.

Written by Scott Edwards. Go to Courses In Plumbing or Click HERE.

Share and Enjoy:
  • MSN Reporter
  • Digg
  • del.icio.us
  • Facebook
  • Google Bookmarks
  • MySpace
  • Reddit
  • StumbleUpon
  • Technorati
  • Yahoo! Buzz
February 13, 2010: 9:02 am: Ross EverettMarketing Tips

Not long after his demolition of Japanese pop culture icon Bob Sapp, former WWE superstar turned MMA fighter Bobby Lashley announced that he had signed a deal to return to full time professional wrestling competition with the US #2 promotion TNA. Lashleys last in-ring pro wrestling appearance came in Mexico on a show for Lucha Libre promotion AAA.

Hes not planning to give up his MMA career. Lashley trains in Florida with the prestigious American Top Team, and ran his record to 4-0 with his victory over Sapp in late June. A press release issued by TNA this morning further validated his suggestions that he planned to do both sports. Lashey himself is quoted as saying:

I want to do both because I can. TNA is giving me the opportunity to compete in both sports which I have a passion for. I will bring MMA fans to wrestling and wrestling fans to MMA

TNA President Dixie Carter also praised Lashley in announcing the signing:

This is a great opportunity for Bobby to do something that has never been done before. He is the perfect ambassador for both sports. We are excited to have him join TNA, he is a true star that brings so much to the table as a member of our roster.

TNAs claims that Lashley is the first active MMA fighter to compete full time in pro wrestling, however, is nothing but hyperbole. Its very common in Japan, though the Japanese fans for whatever reason are better able to compartmentalize an athlete competing in shoot fights like MMA while simultaneously appearing in worked (eg: pre-determined) pro wrestling contests. In fact, Josh Barnett, originally slated to face Fedor Emelianenko at the ill fated Affliction: Trilogy event still makes several appearances a year for Antonio Inokis Inoki Genome Federation (IGF) promotion. Lashley isnt even the first to pull the feat in the US, though hes definitely the highest profile fighter/wrester to turn the trick since MMAs overwhelming boom in popularity. Dan The Beast Severn at one point simultaneously held the UFC heavyweight title and the NWA heavyweight title in pro wrestling.

Lashley abruptly left the WWE in early 2008 under some degree of controversy. He indicated at the time that his departure was not of his own volition but due to circumstances beyond his control. Making this assertion more curious was the fact that Lashley had been used in high profile storylines by the WWE and was very popular among fans. Unlike most wrestlers leaving the promotion Lashley wasnt subject to a standard non-compete agreement. There has been speculation that he may have left in response to a racial incident, though neither Lashley nor the WWE has ever confirmed the reason for his departure.

At the time he was released from the WWE, Lashley began training for MMA building on an extensive background of amateur wrestling from both college and the military. The UFC took a pass on Lashley due to the perception that they couldnt market him successfully so soon after Brock Lesnars debut. Lashley certainly has the physical gifts to compete at the highest level in MMA at 63 and 250 lbs. Some even suggest that he may have more potential than Lesnar due to a possible edge in speed and agility. Lesnars recent unification of the UFC heavyweight title and amazing surge in mainstream popularity may give the promotion reason to take a second look at Lashley\”they need credible opponents for their new heavyweight champion, but have to be careful not to put him in a position where his inexperience in certain components of MMA wont be exploited lest they kill the proverbial golden goose.

Ross Everett is a freelance sports writer and noted authority on sports betting odds comparison. He writing has appeared on a variety of sports sites including sportsbooks and sportsbook directory sites. He lives in Las Vegas with three Jack Russell Terriers and an emu. He is currently working on an autobiography of former energy secretary Donald Hodell.

Share and Enjoy:
  • MSN Reporter
  • Digg
  • del.icio.us
  • Facebook
  • Google Bookmarks
  • MySpace
  • Reddit
  • StumbleUpon
  • Technorati
  • Yahoo! Buzz
February 10, 2010: 9:14 am: Jason KendallMarketing Tips

For many people, a career within the electrical industry remains an interesting and varied choice. Often (and more correctly) referred to as \’Electro-Mechanical Engineering\’, we\’ll simply refer to it as the Electrical Industry for the sake of simplicity here. Furthermore, we will focus on the UK market and the domestic and commercial elements rather than those from elsewhere around the world. We will begin by reviewing the main issues first and come back to the \’add-ons\’ later, because of the huge number of options available as a career within this subject.

On consideration, we observe two forms of access into the electrical market. The first is for those wishing to train via a more traditional apprenticeship route, and the second is for people who are entering the field at a later stage in life. To clarify, we\’ll label each of them as the \’Mature Entrants\’ and the \’Junior Entrants\’.

Mature students, or entrants, often train so that they can become self-employed and work on their own projects without having to pay wages to external electricians. Alternatively, \’Junior Entrants\’ will pick up lots of their work place skills by working with an already reputable electrical company. Upon leaving school many apprenticeships provide a fast learning curve for young adults looking to boost their auxiliary skills.

The different ways into electrical work have two distinct types of training: Junior Entrants are heavily linked with NVQ\’s (or the Scottish equivalent – SVQ\’s.) As part of the training program an NVQ would be a requirement to attain. As a result students often have to find their own work programmes to give them the relevant testing and course work covered by most apprenticeships.

Mature Entrants do not appear to seek the NVQ element but instead they go after the most commercially suitable qualifications. In the main the person will aim to gain the best from their investment costs against the return for that training. Although this may offer quicker and more commercial options, it does reduce the official requirements set for certain areas of the industry.

Between self-employment and general employment we have two routes to consider in terms of typical income. The question remains as to how much work per week a self-employed person puts in – for the sake of this review we assume that it is full time. Skill and knowledge levels can often determine salary levels, although this is equally via a proven ability or certification scheme.

Basic salary for Junior Entrants can start at around 12 thousand per annum, often going above 35 thousand after several years in industry. Mature Entrants are more difficult to assess, and incomes up to and above 70k are regularly reported within the UK Press. However, it should be borne in mind that a self-employed person must meet their own costs for tools, clothes and vehicles (including insurance and petrol.) Allocations for personal/professional insurance will also have to be catered for. However, the driving force remains the UK skills shortage and this means that there\’s a load of work available. In light of the above, a full seven day week is available to most people should they want it. To achieve the high salaries of 70+ thousand then you will need to put in very long hours and commit yourself fully.

There is often a considerable differential between the working expectations of Mature or Junior Entrants. Monday to Friday 9-5 would be the working week of most \’Junior Entrants\’. Whereas the Mature market can be more dependent on the domestic market for some – i.e. weekend and evening work, when their clients are available and back from work. Again, this varies considerably, and many self-employed electricians make the mainstay of their income from office and small business installation, testing and inspection, which is Mon-Fri 9-5pm.

To be fair it\’s often the boss of a company who states the type of specialist knowledge that Junior Entrants gain whilst in their employ. However, many mature entrants gain extra skills by learning those trades such as gas and plumbing work. This gives them the chance to complete work for domestic clients without having to sub contract jobs out every time.

An area that is relatively new to the industry overall, yet requires new expertise is that of \’Green Engineering\’. With expected growth through new employment contracts and business options, this new entity is extremely attractive to many Junior and Mature Electricians, especially when considering the UK and EEC support overall.

(C) Scott Edwards 2009. Check out Electrician Courses or CLICK HERE.

Share and Enjoy:
  • MSN Reporter
  • Digg
  • del.icio.us
  • Facebook
  • Google Bookmarks
  • MySpace
  • Reddit
  • StumbleUpon
  • Technorati
  • Yahoo! Buzz
February 7, 2010: 10:30 am: Jason KendallMarketing Tips

The fact is that a career within the electrical sphere is a frequent alternative for many people. Within this document we will not use the full term of Electro-Mechanical Engineering but use the term Electrical Industry instead. Also, for ease we will concentrate on those principles that sit within the domestic and commercial markets for the UK. As this is such a wide ranging subject matter we\’ll begin by sticking to the main area first and come back to the \’add-ons\’ later.

Basically there are two clear ways to gain admission into the electrical market. Along with apprenticeships for school leavers, students entering the field at a later phase in their life now have an alternative to more traditional amateur routes. Throughout this document we will simply refer to two types of people the \’Junior\’ and the \’Mature\’ entrants.

Principally, Mature Entrants join the electrical workplace later on, and focus on becoming self employed. This means working on their own and not having to pay salaries to anyone else. On the other hand, to gain further credentials and experience \’Junior Entrants\’ tend to work for a recognised electrical firm. Upon leaving school many apprenticeships provide a fast learning curve for young adults looking to boost their auxiliary skills.

The two different ways into the industry have two separate methods of preparation. In essence, the Junior Entrants follow an NVQ syllabus, or SVQ syllabus in Scotland. An NVQ qualification would need to be obtained as part of the training program. Often, this means that students have to gain an apprenticeship in order to be able to realise the course work and testing requirements of the job.

By opting to work on a freelance basis, many Mature Entrants appear to focus on those areas that provide profitable and practical solutions other than NVQ\’s. i.e. Those certifications that will get them up and running with the best financial return from their training investment. This system, although appearing to reduce the attributes laid out, does allow for a faster and more solid entry into the domestic market.

Between self-employment and general employment we have two routes to consider in terms of typical income. For the sake of this document we will assume that everyone involved in electrical employment is working full-time. It is recognised that competence and qualifications add to income levels as well as experience and information gained.

Basic salary for Junior Entrants can start at around 12 thousand per annum, often going above 35 thousand after several years in industry. That said, due to the UK press telling people that electricians can get salaries in excess of 70k p.a., it is more difficult to gauge incomes for \’Mature Entrants\’. Irrespective of this salary level many self-employed people also need to manage extra business costs such as tools, clothes and vans. They will also have to make allocations for personal or professional insurance and accountancy. However, the driving force remains the UK skills shortage and this means that there\’s a load of work available. Without a doubt, the market would allow for some people to work a full seven days a week. It should be understood that the 70-100k figures that we see thrown around in newspapers are not easily achieved, and would either require working long hours or having assistants (or both.)

Firstly, it is worth pointing out that the working week between the Junior and Mature electricians can vary enormously. Monday to Friday 9-5 would be the working week of most \’Junior Entrants\’. That aside the Mature market is equally affected by when their clients are available – this is especially so within the domestic sector, where evening and weekend work predominates. Again, this varies considerably, and many self-employed electricians make the mainstay of their income from office and small business installation, testing and inspection, which is Mon-Fri 9-5pm.

To be fair it\’s often the boss of a company who states the type of specialist knowledge that Junior Entrants gain whilst in their employ. Whereas the mature entrant can gain knowledge from any trade source – even one outside of the core of electrical work. If they are working mostly in the domestic market, this makes it easier for them to take on larger jobs across a range of disciplines (without having to sub-contract.)

One fresh approach is that of the \’Green Engineer\’. The chance to win some big employment and business advantages within the governmental as well as the traditional growth sector means that this area could be attractive to both Junior and Mature Entrants alike.

(C) 2009 Scott Edwards. Pop to City and Guilds Electrical Courses or CareerRetrainingCourses.co.uk/qcareco.html.

Share and Enjoy:
  • MSN Reporter
  • Digg
  • del.icio.us
  • Facebook
  • Google Bookmarks
  • MySpace
  • Reddit
  • StumbleUpon
  • Technorati
  • Yahoo! Buzz
February 6, 2010: 9:04 am: Ross EverettMarketing Tips

The Kentucky Derby takes place every year on its traditional date of the first Saturday in May. This is a race that many people follow and try to handicap even if theyre not typically horse racing enthusiasts. Understanding race horses is hard work, and a discipline unto itself.

A true fluency in horse racing takes extensive study, but here are a few concepts that can help anyone better understand and enjoy the Kentucky Derby. Until recently, the Derby was a race dominated by the favorite. Since Spectacular Bid won the Derby in 1979, however, you can count the favorites whove won the race on one hand with fingers left over. In other words, the easiest way to pare down the field for a horse racing novice is to simply eliminate the popular favorite from consideration.

In all fairness, it should be noted that the favorite has been a historically strong proposition. In the 135 Kentucky Derby races the post time favorite has placed in the money at a 69% clip over the history of the race. So why have the favorites been on such a money losing run in the past two decades? My personal theory is that it is a function of the growing hype surrounding the race\”in other words, you get a lot of amateur horse racing fans that distort the notion of the favorite being the most likely to win the race. The most hyped horse becomes the favorite, but this is not always the best horse. In any case, though it could be argued that the anti-favorite bias could be due for a turnaround, for the purpose of understanding this particular race Im going to forget about the post time favorite.

Another important component of Kentucky derby success is the post position of the horses. The innermost positions (1 through 5) have produced over 40% of all Derby winners, while the outer post positions (11 through 20) have had only 13% winners. Note that in some years there might not be that many horses in the race, which would help partially explain the poor performance of the outer start positions. Still, for the purposes of understanding a single race eliminating all of the less favorable start positions is a good idea.

A horse\’s lineage and breeding is also an important factor in the race. While this may be the most complex and demanding area of horse racing, there is a simple rule of thumb that can help a novice for this race. Most high level race horses are born in Kentucky. Well over 80% of Derby winners have also been born in the Bluegrass State. So just eliminate all horses that weren\’t born in Kentucky. Then consider a horse\’s gender and eliminate any horse that isn\’t an intact male (geldings and fillies). Over 90% of all Derby winners have been intact males, though a gelding did win the race in 2003 (Funny Cide). For the horse racing novice, however,this is another good way to pare down the field.

Don\’t forget to consider dosage index numbers. These are a complex mathematical formula that measures a horse\’s breeding lineage plus his past performance. You want to look for horses with a dosage index of 4.00 or less–over half of Derby winners have met this criteria since dosage numbers came into common usage in the mid 1980\’s.

For a more serious introduction to horse racing, check out the many books available on the subject at any large bookstore. For a casual fan who just follows the \’big races\’ these rules will help you get a decent grasp on the Kentucky Derby and understand who will win and why.

Ross Everett is a freelance sports writer and highly respected authority on sports betting odds comparison. He writing has appeared on a variety of sports sites including sportsbooks and World Cup betting sites. He lives in Las Vegas with three Jack Russell Terriers and an emu. He is currently working on an autobiography of former interior secretary James Watt.

Share and Enjoy:
  • MSN Reporter
  • Digg
  • del.icio.us
  • Facebook
  • Google Bookmarks
  • MySpace
  • Reddit
  • StumbleUpon
  • Technorati
  • Yahoo! Buzz

Next Page »