What’s a “Marketing Funnel”? Why would I want one?

If you’re selling something online, like a service, a business opportunity, a product or whatever…the “marketing funnel” will be a hugely powerful strategy to help you generate a massive amount of free traffic to your website. The marketing funnel is used by many of the top marketers across the net.

Let me explain the analogy. The narrow end of the funnel is your opt-in page or website, where prospects enter their email address and go through to make a direct sale. The wide end of the funnel is the catchment area, for all the potential online traffic coming from a wide variety of sources. If you build a very large, far-reaching funnel, you can drive an enormous amount of traffic.

So what exactly makes up the wide end of the funnel?

To a certain extent, this is only limited by your imagination and how big you want the funnel to be.

A robust and effective funnel would certainly include some of the following areas: -

- Social Media sites such as Facebook, Myspace, Twitter and Orkut

- Video Media channels, eg. YouTube, Metacafe, Viddler and Revver

- Article Sites like Ezine Articles, Article Base and Buzzle

- Blogs such as Blogspot, Wordpress and Wikis

- Social Review Sites such as Squidoo and Hubpages

In addition to this, you may also want to consider the following;

- Press Release sites such as Free-Press-Release.com

- Picture sites, eg. Flickr and Zoomr

- Social Bookmarking and linking sites, eg. Delicious, Digg, Stumbleupon and Propeller

Due to the huge amount of people using these social sites, you can generate all the traffic youll ever need simply by establishing and maintaining a presence on them.

The idea is to be putting out regular content to as many places as possible. And always make sure you’re linking back to your opt-in page.

You can effectively leverage your time with this strategy. For example, just one article can provide you with an incredible amount of content for all these different networks. What this will do, is boost your appearance as an authority figure, build your online presence, and expose you to a never-ending supply of prospects for you business.

An additional benefit of this system, is that it will vastly improve your search rankings for your main website in Google, Yahoo and others, due to all the back links.

Once youre all set up, the time required will become considerably less and less. However, it will take some time in the beginning, to set up a quality social media traffic network.

The biggest amount of time spent will be in the initial set up of your accounts. After that, you’ll just want to schedule your time to add content on a continuous basis.

The building of your funnel is a process, and you’ll soon become very proficient at this and will see results very fast. It’s obviously not something that can be mastered overnight, but the more of it you do, the bigger the pay off will be.

The more of this you do, the more you’ll learn and find faster and easier ways to accomplish your main goals.

Eventually, there’ll be a snowball effect. The longer period of time you’re on the networks, the more credibility you’ll have, and you’ll grow an extremely large number of followers.

Naturally, followers who like and trust you equals tons of traffic, which will ultimately lead to tons of sales and huge profits. Which is of course, the name of the game!

Wishing you Great Success, Graeme Stuart YourSuccessNetBiz.com

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