The blogging bug bit mankind a couple of years ago and since then, it has spread like a virus. Blogging as a hobby appeals to people of all generations; everyone, from the age of eight to eighty, seem to be interested in the concept. The reason behind this is that the topics of the blogs are of such diverse nature that it has an inborn element of appeal attached to it.
Nowadays, people blog on just about anything, from their experience of a one-night stand to their latest culinary endeavors.
And needless stay, most blogs have a dedicated readership base, a fact that is reflected by the huge amount of online traffic each blog enjoys everyday. This unconventional ability to attract readers without putting in too much of an extra effort soon caught the attention of the corporate houses. Once the clever bourgeoisie got wind of this fact, they immediately tapped this sector to advertise themselves. In return they set up a source of income for the bloggers. Truly something quite unheard of!
Why does a blog attract so many netizens? The reason lies in the fact that most blogs are like one’s personal diary made public, where every common man reflects on his day-to-day experiences. In the midst of these discussions, there comes forth issues of social relevance, and soon concerned readers pour in to share their views. So it’s quite evident that the social networking facility of a blog is the secret behind its being such a brilliant net traffic inducer.
The very concept of blog may not be directly a social networking scheme; in fact the very idea of having a common public forum for discussing things appealing to similar tastes was already present in websites and chat rooms.
Orkut and Facebook came after blogging had already won the faith of almost all netizens. But the revolutionary thing about blogs was that it afforded people to elaborate their views or display their literary skill or any other such fondness and in turn make new friends with people of similar or different passions.
When corporate houses understood the marketing potential of blogs, they immediately set up sites Lifehacker and Kotaku, each of which has its own set of dedicated content writers, who have to ability to amalgamate their creative juices with their bookish (or shall should I say wikish) knowledge and churn out new articles at the flash of a lightning.
Hence, interested readers would log onto that page every half an hour or so to check out what’s new. And the fun doesn’t stop there. Most readers, after reading these blogs, comment on them as well. Nine out of ten times a healthy conversation ensues which leads to an elaborate process of quoting numerous bloggers and thereby getting to know other people who might thinking about these matters.
Social networking inevitably leads to linking of various blogs together. Once the process of linking starts, the blog sites become virtually a more powerful search engine than Google or Yahoo, since quite effortlessly and without any net traffic hassles, the concerned reader would get to know a lot about the issue.
These opinions are again open to debate; some are a bit biased while others are extremely lame in their logical structure. But since they reflect the various human perspectives of a single issue, blogging ensures that a person develops the ability to appreciate various angles of a single matter.
By being informal in their structure, blogs do cater to a large and dedicated reader base, one that keeps expanding with time.
If you want to go this route, make sure you write your content in such a way that it encourages healthy conversation between bloggers. Soon enough, you’ll notice marketing managers hankering after you to attach a small tagline of their product to your blog. In that process you end up earning quite a bit, if and only if you have the flair to weave magic out of words. Happy Blogging!
[Word Count : 673]