Lawyer Marketing: How to Leverage Social Media to Get Exposure for Your Blog
I often speak with lawyers that are intrigued with the new social media websites. They tell me that they want to get involved using Facebook, LinkedIn, and Twitter to generate new prospects for their firm. The first question I bring up is do you write a blog?
Advertising for lawyers with your blog: How fast can I get results?
Everyone likes the idea of the get rich quick approach. Who wouldn’t want a big return with minimal effort? However, this isn’t the nature of social media. Just posting an update on a social media site won’t provide the depth that a blog does. In my opinion, one of the best ways to leverage social media is to share your blog posts with others.
When your efforts at lawyer marketing are nothing more than quick comments on social media sites without any substantial contributions of your own, you shouldn’t expect a great return as a result.
When you maintain a blog that provides valuable information, this serves two important purposes when used with social media:
1. You can promote your posts through social media. This gives you a voice in the community. You are actively getting involved and contributing. People will check out your blog where they can be turned into potential clients.
2. People will come to respect your expertise. Posting your thoughts and professional opinions on a blog will help you develop a reputation as a thought leader in your field. Status updates or short comments will not achieve the same level of respect.
One thing to think about is that you still have to put forth an effort to produce great content with your blog. If you write thought provoking material, you will see success in the promotion of this content through social media outlets.
